Simulation By Design
Trade shows are rarely “fun.” And they shouldn’t be, because they’re networking events not amusement parks. But that doesn’t mean they can’t be more entertaining — which is exactly what Zodiac Inflight Innovations wanted to do when showcasing their inflight entertainment system, RAVE, at the AIX Expo.

They challenged us with creating a mobile app that simulated the entire pre-, post-, and inflight experience that RAVE offers. We immediately began prototyping and UX/UI designing an app (utilizing beacon technology) that focused on enabling booth visitors to customize their entire simulated inflight experience — from the movies they wanted to watch to the games that they wanted to play. And much like RAVE itself, the app succeeded in engaging with the user pre-, post-, and while visiting the booth.