Fire it up.
Meet Leonard, a genius grade schooler with a knack for sales and a real passion for grilling. He has a fire burning in his heart for grills. A smoky, charcoal fire. The videos ran viewers through his biggest sale: a grill to his parents, introduced an instructional video on putting together a grill, and brought viewers to the Lynx factory to see how it all gets made. The videos are loaded with information on the grills themselves to satisfy the real grill diehards, while Leonard adds some necessary irreverence and humor to what is otherwise a fairly serious piece of equipment.