’ONO! (That’s Hawaiian for YUM).
When we first met King’s Hawaiian, they already had legions of bread devotees clamoring for the products in-store. We wanted to match that level of bun fervor in their social engagement, so we thought “why not get the help of those who already love these products?” To do this, we collected engaging user-generated-content, like delicious Hawaiian-themed recipes, and combined it with the branding message of King’s Hawaiian. The results were a digital space for King’s Hawaiian offering content that would drive visitors to explore different social platforms, while enjoying a continuous brand experience, no matter where they landed.