Epson has earned its reputation as one of the world’s largest and most sought after electronics companies. Well we’ll be the last ones to ever pigeonhole a brand, so when Epson came to The Buddy Group to promote their LabelWorks product line of label makers, we knew we had to shake up their business-focused image. We partnered with designer, TV host, and blogger Emily Henderson to produce a series of videos featuring the products used in unexpected DIY ways. With Emily’s influencer status, the videos were exposed to various digital platforms, such as YouTube, Facebook, and her design blog, opening Epson to an untapped and growing market of DIYers who may have otherwise overlooked the brand.
Here’s what we did:
View the project