Pete Deutschman UPDATES
The Buddy Group’s Chief Buddy takes on Head of Innovation role at Michaels Companies

One of our Buddy Group clients, Michaels Company asked me to take the reins as its Head of Innovation. In doing so, I will remain as CEO of The Buddy Group. For me, serving in this dual capacity coalesces the whole of my professional journey.


Full Disclosure: I have re-written this post no fewer than four times over the last week as new information regarding Covid-19 and our response continues to evolve. This post has evolved alongside the spread of the virus becoming both our call to arms and call to community.

Evolving What It Means to be An Agency

So, I have been thinking about change…a lot. As I look back over the last 11 years (since The Buddy Group’s inception) it has been our team’s ability to evolve and force change that has provided some of our greatest fuel for growth.

Stories Inspired by the Internet of Things

Ever since the advent of the Internet, it’s as if everything in the world is interconnected—people to people; people to technology; technology to objects; the list goes on. As a result of this interconnectedness, businesses have been able to access information that would have seemed unfathomable 20, 15 or even 10 years ago. Nowadays one aspect that is completely transforming businesses in new interconnected ways is the Internet of Things (IoT).

Capturing Digital Experiences in 360-degrees

The digital landscape is always changing especially when it comes to video. In partnership with JK Imaging Ltd. we're excited to announce "Take A Look Around," a campaign that captures experiences in 360-degrees.

Biz Dev
2015 CES: The coolest products and trends

CES kicks off each new year with various industries and organizations converging in Las Vegas to showcase the hottest and newest in technology. Working with some of those companies and industries we enjoy staying up-to-date on trends - take a look at what we thought made an impact.

Your browser is not supported.
Please upgrade your browser. Thanks!