In this business, it’s important to stay on top of what’s trending and why. We found an awesome article by David Mattin & wanted to share the 5 trends of 2020!
When sustainable alternatives are affordable, eco-consumption becomes less about the status of opting in, and more about the shame of opting out. In 2020, millions of consumers will seek out products, services and experiences that help alleviate rising eco-shame.
In 2020, consumers will pay deeper attention to brands who embody themselves via virtual characters and avatars, allowing them to inhabit digital channels in richer, more immersive and more human ways.
Consumers primed by evolving digital services and smart physical spaces will expect relevance as a service, too. That means services and experiences that constantly adapt around the changing needs of the user.✍