A company’s soul is established through two key ingredients: its people and its brand. With The Buddy Group’s rebrand last week, its President and Co-Founder looks at how the company’s soul has been transformed.

Full Disclosure: I have re-written this post no fewer than four times over the last week as new information regarding Covid-19 and our response continues to evolve. This post has evolved alongside the spread of the virus becoming both our call to arms and call to community.

Poetic inspiration. Take a cue from these words and don't forget to embrace your childlike heart. It's all about perspective.

In this business, it’s important to stay on top of what’s trending and why. We found an awesome article by David Mattin & wanted to share the 5 trends of 2020!

“I look forward to helping Orange County thrive, grow, give, and build sustainable businesses over the next 10 years and create an even better Orange County for my kids and future entrepreneurs to enjoy.” –– Pete Deutschman, chief executive of The Buddy Group