The Buddy Group is a fast growing, well respected digital engagement agency that is looking for another highly driven individual to join our team. We are currently seeking a talented, energetic, and optimistic professional to fill the role of Digital Strategist. You will be working with a talented team of mid-level and senior-level strategists who are well versed in numerous verticals and digital platforms, not limiting themselves to online solutions but rather finding the best solution.

It’s your job to lead or support the development of various marketing and communication strategies that are created to leverage the whole digital ecosystem, while ensuring the client’s overall business goals and objectives are being met. You will be expected to run the project from discovery through execution. You will work on The Buddy Group’s current client base, new clients and at times support the Senior Digital Strategist on new business efforts. The right person will manage the execution of the said plans and tactics that derive from the approved digital strategies. The Digital Strategist will closely monitor, track and measure the results and be able to report back to the client and account team.

Generally speaking, you need to be an experienced Digital Strategist with a passion for continual learning, to grow individually and on a team level. This position requires deep knowledge of digital platforms and solutions as well as the ability to develop, draft and present strategic programs.

• Work closely with client and account team to identify interactive opportunities based on assigned projects and client’s business needs
• Use data analysis to identify target consumer’s needs and develop insights to fuel strategic goals
• High level planning and supporting documentation to define the strategy of connecting the brand with their consumer  
• Set a clear path on how the strategy will be leveraged and play out cross platform
• Work interdepartmental to vet and collaborate on ideas to establish a unified strategy
• Develop creative brief and lead creative briefings to inform and inspire the creative team
• Lead client through strategic thinking, helping to understand why the direction is being proposed
• Execute tactically based on the client approved road-map and strategy
• Measure, optimize and scale tactics based on project performance
• Continual research and education to stay informed, innovative, and inspired for clients and The Buddy Group internally

• Must Haves:
  • 3+ years experience in digital marketing
  • Previous agency experience
  • Bachelors Degree
  • A passion for identifying the problem and skills to explore paths to solve it
  • The ability to look at the problem from all different angles
  • Experience writing creative and project briefs
  • Excellent written and oral communication skills
  • Experience with Microsoft Office Suite
  • Clear understanding of social media communications, including but not limited to Twitter, Facebook, Instagram, Pinterest, YouTube, LinkedIn, blogs etc.
  • Natural ability to put yourself in other’s shoes (audience, client, creative and account team)
  • Deep knowledge of current primary digital channels and obsessive curiosity for what is next
  • Ability to think strategically on a high level and execute on tactical level
  • Highly motivated and deadline driven individual
  • Confidence in communicating with and managing clients
  • Strong ability to work in a team environment across all departments
  • Ability to problem solve individually and on a group level
  • Ability to jump into the role of social media community manager as needed
  • Comfortable with pulling & analyzing data to report on campaign performance
• Nice to haves
  • Passion for analytics
  • Experience in SEO and SEM
  • Working knowledge of Google Drive
  • A love for company bonding & BBQs